Giannis Antetokounmpo, a participant for the Milwaukee Bucks, launched a enterprise capital firm referred to as Assemble Your Legacy Ventures which can give attention to sports activities actions actions and leisure investing, in accordance with Bleacher Report. Antetokounmpo will carry out elementary accomplice. The fund was “not virtually capital; it’s about forging partnerships and opening my group to rush up the expansion trajectory for corporations,” he talked about in a press launch. “I want to assist completely completely different entrepreneurs, considerably those that have confronted boundaries, to develop and succeed.”
Antetokounmpo has develop to be the most recent sports activities actions actions determine to enter the enterprise capital world. Serena Williams notably has Serena Ventures, Kevin Durant has 35V, Stephen Curry has Penny Jar Capital, and even the Atlanta Hawks has its personal VC fund to present consideration to shopper startups.
These giant names don’t even embrace the entire celebs who’re coming into enterprise capital, very like filmmaker Olivia Wilde. At TechCrunch Disrupt 2024, Sara and Erin Foster talked about how celeb enterprise funds can present founders and retailers the benefit of getting a big title and a big enterprise supporting them. It’s clear that for plenty of celebrities, being seen as an investor is now the subsequent giant act.
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